Research
I look for patterns in real workflows, how people work, not how they “should”, which guides my design.
I help people work smarter by making complex B2B tools clear and efficient. I cut through ambiguity and design flows that let users focus on the work, not the interface.
I look for patterns in real workflows, how people work, not how they “should”, which guides my design.
I simplify tangled flows and build systems that are logical, scalable, and easy to work with.
I work with PMs and engineers to cut noise and focus on impact, shipping the right things first.
Redesigned JOOR’s core iPad flow from scratch, cutting customer setup time by 50%. Streamlined interactions and clearer user journeys made onboarding quick, smooth, and genuinely satisfying to use.
Reworked the iPad Customer List, stripping out redundancies and fixing clunky navigation. The result was a cleaner, faster way to find customers, with usability that finally made sense.
Introduced bulk editing for Linesheet Visibility, enabling users to manage product visibility 3x faster. Intuitive filtering and grouping turned a tedious task into a simple, efficient flow.
Shipped a seamless Shopify CMS integration that let retailers add AR experiences and manage 3D assets with minimal effort. What was once complex became as easy as a few clicks.
Designed a simple app with AI (Figma Make) to deliver curated journaling prompts. Eliminated the decision fatigue of “what to write,” keeping the focus on the page, not the prompt.