Hi, I’m Irene Alegre

I help people work smarter by making complex B2B tools clear and efficient. I cut through ambiguity and design flows that let users focus on the work, not the interface.

Research

I look for patterns in real workflows, how people work, not how they “should”, which guides my design.

Design

I simplify tangled flows and build systems that are logical, scalable, and easy to work with.

Strategy

I work with PMs and engineers to cut noise and focus on impact, shipping the right things first.

Projects

Twice Faster, Far Clearer project image

Twice Faster, Far Clearer

Redesigned JOOR’s core iPad flow from scratch, cutting customer setup time by 50%. Streamlined interactions and clearer user journeys made onboarding quick, smooth, and genuinely satisfying to use.

Efficiency at Every Tap project image

Efficiency at Every Tap

Reworked the iPad Customer List, stripping out redundancies and fixing clunky navigation. The result was a cleaner, faster way to find customers, with usability that finally made sense.

Bulk Edits Made Simple project image

Bulk Edits Made Simple

Introduced bulk editing for Linesheet Visibility, enabling users to manage product visibility 3x faster. Intuitive filtering and grouping turned a tedious task into a simple, efficient flow.

Shopify, Now with 3D project image

Shopify, Now with 3D

Shipped a seamless Shopify CMS integration that let retailers add AR experiences and manage 3D assets with minimal effort. What was once complex became as easy as a few clicks.

Write, Don’t Wonder project image

Write, Don’t Wonder

Designed a simple app with AI (Figma Make) to deliver curated journaling prompts. Eliminated the decision fatigue of “what to write,” keeping the focus on the page, not the prompt.