I’m Irene Alegre

I'm a Senior Product Designer with 7 years of experience in B2B & SaaS. I thrive on tackling complex design problems with research-driven, user-centered solutions.

  • Based in Spain

  • 10 years international experience (UK)

  • Experienced in User Research & Systems Thinking

  • End-to-end process (UX/UI)

  • Storyteller

  • Adaptable to feedback

  • Collaborative and flexible

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I’m Irene Alegre

I'm a Senior Product Designer with 7 years of experience in B2B & SaaS. I thrive on tackling complex design problems with research-driven, user-centered solutions.

  • Based in Spain

  • Fluent in English

  • Skilled in User Research & Systems Thinking

Download resume

Work

Redesigned core iPad flow, reducing customer setup time by 50% through optimised user flows and clearer interactions.

Company: JOOR

Role: UX/UI Design & Research

Product: Wholesale platform (B2B)

Team: Cross-functional

Year: 2024

Platform: Native iPad app

+ View project details

Problem

Users found creating orders for new customers too slow, and we noticed too many duplicate accounts.

Solution

Reduced friction by introducing optional steps, native iOS patterns, feedback, error states and functional layouts.

Features/Specs

Optional step, native iOS patterns, improved checkout screen, dynamic error states.

Impact

  • We halved the time it takes to create a new customer.

  • Positive user feedback after implementation.

  • Reduced customer account duplication.

+ View project details

Problem

Users found creating orders for new customers too slow, and we noticed too many duplicate accounts.

Solution

Reduced friction by introducing optional steps, native iOS patterns, feedback, error states and functional layouts.

Features/Specs

Optional step, native iOS patterns, improved checkout screen, dynamic error states.

Impact

  • We halved the time it takes to create a new customer.

  • Positive user feedback after implementation.

  • Reduced customer account duplication.

Revamped JOOR’s iPad Customer List to improve way-finding, reduce redundancies, and enhance usability for a clearer, more efficient experience.

Company: JOOR

Role: UX/UI Design & Research

Product: Wholesale platform (B2B)

Team: Cross-functional

Year: 2024

Platform: Native iPad app

+ View project details

Problem

Users found creating orders for new customers too slow, and we noticed too many duplicate accounts.

Solution

Reduced friction by introducing optional steps, native iOS patterns, feedback, error states and functional layouts.

Features/Specs

Optional step, native iOS patterns, improved checkout screen, dynamic error states.

Impact

  • We halved the time it takes to create a new customer.

  • Positive user feedback after implementation.

  • Reduced customer account duplication.

+ View project details

Problem

Users found creating orders for new customers too slow, and we noticed too many duplicate accounts.

Solution

Reduced friction by introducing optional steps, native iOS patterns, feedback, error states and functional layouts.

Features/Specs

Optional step, native iOS patterns, improved checkout screen, dynamic error states.

Impact

  • We halved the time it takes to create a new customer.

  • Positive user feedback after implementation.

  • Reduced customer account duplication.

Introduced bulk editing for Linesheet Visibility, empowering users to manage product visibility 3x faster with intuitive filtering and grouping.

Company: JOOR

Role: UX/UI Design & Research

Product: Wholesale platform (B2B)

Team: Cross-functional

Year: 2024

Platform: Web

+ View project details

Problem

Users found creating orders for new customers too slow, and we noticed too many duplicate accounts.

Solution

Reduced friction by introducing optional steps, native iOS patterns, feedback, error states and functional layouts.

Features/Specs

Optional step, native iOS patterns, improved checkout screen, dynamic error states.

Impact

  • We halved the time it takes to create a new customer.

  • Positive user feedback after implementation.

  • Reduced customer account duplication.

+ View project details

Problem

Users found creating orders for new customers too slow, and we noticed too many duplicate accounts.

Solution

Reduced friction by introducing optional steps, native iOS patterns, feedback, error states and functional layouts.

Features/Specs

Optional step, native iOS patterns, improved checkout screen, dynamic error states.

Impact

  • We halved the time it takes to create a new customer.

  • Positive user feedback after implementation.

  • Reduced customer account duplication.

Shipped a seamless Shopify CMS integration, enabling retailers to add AR experiences and manage 3D assets with minimal effort.

Company: Poplar Studio

Role: Founding Designer

Product: Shopify app (B2B)

Team: Cross-functional

Year: 2021

Platform: Shopify Web

+ View project details

Problem

Users found creating orders for new customers too slow, and we noticed too many duplicate accounts.

Solution

Reduced friction by introducing optional steps, native iOS patterns, feedback, error states and functional layouts.

Features/Specs

Optional step, native iOS patterns, improved checkout screen, dynamic error states.

Impact

  • We halved the time it takes to create a new customer.

  • Positive user feedback after implementation.

  • Reduced customer account duplication.

+ View project details

Problem

Users found creating orders for new customers too slow, and we noticed too many duplicate accounts.

Solution

Reduced friction by introducing optional steps, native iOS patterns, feedback, error states and functional layouts.

Features/Specs

Optional step, native iOS patterns, improved checkout screen, dynamic error states.

Impact

  • We halved the time it takes to create a new customer.

  • Positive user feedback after implementation.

  • Reduced customer account duplication.

Built Poplar CMS from the ground up, empowering e-commerce retailers to seamlessly manage 3D files and integrate them into their product catalogs.

Company: Poplar Studio

Role: Founding Designer

Product: CMS for 3D content (B2B)

Team: Cross-functional

Year: 2021

Platform: Web

+ View project details

Problem

Users found creating orders for new customers too slow, and we noticed too many duplicate accounts.

Solution

Reduced friction by introducing optional steps, native iOS patterns, feedback, error states and functional layouts.

Features/Specs

Optional step, native iOS patterns, improved checkout screen, dynamic error states.

Impact

  • We halved the time it takes to create a new customer.

  • Positive user feedback after implementation.

  • Reduced customer account duplication.

+ View project details

Problem

Users found creating orders for new customers too slow, and we noticed too many duplicate accounts.

Solution

Reduced friction by introducing optional steps, native iOS patterns, feedback, error states and functional layouts.

Features/Specs

Optional step, native iOS patterns, improved checkout screen, dynamic error states.

Impact

  • We halved the time it takes to create a new customer.

  • Positive user feedback after implementation.

  • Reduced customer account duplication.